Discover Japan's Hidden Gems

Akiu Onsen

A Historic Hot Spring Valley Just Outside Sendai

One of Japan's oldest hot spring resorts, nestled in a scenic river valley just 30 minutes from S...

Matsushima Bay

One of Japan's Three Great Views

A stunning bay dotted with over 260 pine-covered islands, celebrated as one of Japan's Three Most...

Sendai

Known as the City of Trees, Sendai is the largest city in the Tohoku region, famous for Date Masa...

Sendai Tanabata Festival Area

Japan's Most Spectacular Star Festival Celebration

One of the three great Tohoku festivals, held every August along Sendai's covered shopping arcade...

Shiogama Shrine

Tohoku's Most Revered Shrine Overlooking Matsushima Bay

One of the most important shrines in the Tohoku region, perched on a hilltop overlooking Matsushi...

Zao Fox Village

Unique Park with Over 100 Free-Roaming Foxes

A one-of-a-kind sanctuary where over 100 foxes of six different species roam freely in a forested...

Zuihoden

The ornate mausoleum of Date Masamune, Zuihoden is a stunning example of Momoyama-period architec...