Discover Japan's Hidden Gems

Sapporo

Hokkaido's capital known for its snow festival, soup curry, beer, and grid-pattern streets.

Sapporo Beer Museum

Japan's Only Beer Museum

Japan's only beer museum, housed in an atmospheric red-brick Meiji-era building with tastings ava...

Sapporo Clock Tower

Sapporo's Iconic Western-Style Landmark

A historic wooden clock tower from 1878 that has become the enduring symbol of Sapporo and Hokkaido.

Satsuma Peninsula

Southern Kagoshima's Scenic Cape and Historic Coast

Southern peninsula with coastal cliffs, the Chiran Kamikaze pilot museum, sand baths at Ibusuki, ...

Sawara

Little Edo on the Water

Beautifully preserved Edo-period canal district in Katori City, known as 'Little Edo on the Water...

Seiryo-ji

The Living Buddha of Saga and Its Hidden Treasures

Houses the 'Living Buddha' statue brought from China in 987—a wooden Shaka Nyorai said to replica...

Sendai

Known as the City of Trees, Sendai is the largest city in the Tohoku region, famous for Date Masa...

Sendai Tanabata Festival Area

Japan's Most Spectacular Star Festival Celebration

One of the three great Tohoku festivals, held every August along Sendai's covered shopping arcade...

Sengan-en Garden

Shimazu Clan's Grand Seaside Villa with Sakurajima Views

Edo-period garden and villa of the Shimazu clan, using Sakurajima volcano and Kinko Bay as borrow...

Senshu Park

Senshu Park (Kubota Castle Ruins)

Senshu Park occupies the hilltop ruins of Kubota Castle, the former seat of the Satake clan who r...

Senso-ji

Tokyo's Oldest Buddhist Temple

Tokyo's oldest and most visited temple, where a 700-kilogram red lantern marks the entrance to ce...

Shibuya Crossing

The World's Busiest Pedestrian Crossing

The world-famous scramble crossing where up to 3,000 pedestrians cross simultaneously from all di...

Shigaraki

Shigaraki Pottery Town

Whimsical tanuki statues with their oversized bellies and sake flasks greet visitors throughout t...

Shimabara Castle

Castle of the Christian Rebellion

Reconstructed castle famous for its connection to the Shimabara Rebellion, with exhibits on Chris...

Shimanami Kaido

Shimanami Kaido Cycling Route

A 70-kilometer cycling route across six islands connected by spectacular bridges over the Seto In...

Shimanto River

Called the 'last clear stream of Japan', the Shimanto River flows undammed for 196 kilometers thr...

Shimoda

Shimoda is a historic port at the southern tip of the Izu Peninsula where Commodore Perry's Black...

Shimogamo Shrine

Ancient World Heritage Shrine in a Primeval Forest

One of Kyoto's oldest shrines (UNESCO World Heritage), located within the Tadasu no Mori primeval...

Shimokitazawa

Tokyo's bohemian hub of vintage shops, live music venues, and independent theaters.

Shimonoseki Karato Market

Karato Market

At this bustling waterfront market in the fugu capital of Japan, visitors can savor the notorious...